USPS Homepage Skip Navigation USPS Home | Postal Explorer Home
Skip Navigation
  Mailpiece Design
   
  Introduction
     
  Mailpiece Quality
Control Program
  » View Program Online
  » Download Program
     
  Business Reply
Mail Templates
  » Introduction
  » Download Templates
  » Obtaining FIM's
and Barcodes
  » Obtaining a Permit Number
  » Payment Options
  » Qualified Business
Reply Mail
  » Authorization and Fees
     
  Courtesy Reply
Mail Templates
  » Introduction
  » Download Templates
  » Courtesy Reply Mail Format
  » Obtaining FIM's
and Barcodes
     
  Mailpiece Design Analyst
  » Introduction
  » Lookup Tool
     
  Additional Resources

 

 

Postal Explorer Banner
 
Business Reply Mail
   
 

Introduction

Business Reply Mail (BRM) allows a mailer to distribute preprinted First-Class Mail reply pieces to customers. The mailer, not the customer, pays the return postage. The mailer does not prepay postage on BRM pieces. The Postal Service collects postage only on pieces that the customers actually send back to the mailer. This allows mailers to save postage costs on large volumes of distributed reply pieces when a response is not assured.

BRM is appropriate when your customer needs a little extra inducement to reply - in other words, the response or its timing is not certain. This type of reply mail is frequently used by direct marketers seeking to encourage orders, researchers needing survey responses, or magazine publishers soliciting subscriptions.

The extra inducement is provided by the fact that your customer does not pay the return postage, does not have to supply a postcard or envelope, and does not need to put an address on the mailpiece.

Business Reply Mail is subject to strict standards for format, markings, and addressing. The templates provided at this web site will allow you to produce BRM that meet all the Postal Service's standards. For a complete description of BRM format elements, see Quick Service Guide 507a - Business Reply Mail PDF or HTML.

These letter-size and card-size templates are for use by graphics designers using Adobe Illustrator® or Macromedia Freehand®. Adobe Illustrator® templates are available for both Macintosh and Microsoft Windows. Micromedia Freehand® templates are available for Macintosh only. Download a template, add your permit number, delivery address, and barcode to create a BRM mailpiece in minutes. View-only files are available for use with Acrobat Reader.