Business Reply Mail (BRM) allows a mailer to distribute
preprinted First-Class Mail and Priority Mail reply pieces to customers.
The mailer, not the customer, pays the return postage. The mailer does
not prepay postage on BRM postcards, letters, self-mailers, flats,
parcels, optical CDs, or label pieces. The Postal Service collects
the applicable postage, plus a per-piece fee, only on pieces that
customers actually send back to the mailer. This allows mailers to
save postage costs on large volumes of distributed reply pieces
when a response is not assured.
BRM is appropriate when your customer needs a little extra inducement
to reply - in other words, the response or its timing is not certain.
This type of reply mail is frequently used by direct marketers seeking
to encourage orders, researchers needing survey responses, or magazine
publishers soliciting subscriptions.
The extra inducement is provided by the fact that your customer does
not pay the return postage, does not have to supply a postcard or envelope,
and does not need to put an address on the mailpiece.
BRM is subject to strict standards for format,
markings, and addressing. The templates provided at this web
site will allow you to produce BRM pieces that meet all Postal
Service's standards. For a complete description of BRM format
elements, see Quick Service Guide 505 - Business Reply Mail PDF or HTML.
The standards for BRM requirements can be found in the Domestic Mail Manual (DMM) section 505.1.0.
These letter-size and postcard-size reply mail templates are for use by graphics
designers using Adobe Illustrator® or Macromedia
Adobe Illustrator® templates are available for both Macintosh
and Microsoft Windows. Macromedia Freehand® templates are available
for Macintosh only. Download a reply mail template, add your permit number,
delivery address, and POSTNET or Intelligent Mail barcode (IMb™) to create a BRM mailpiece in
minutes. View-only files are available for use with Acrobat Reader.
To create your own domestic Reply Mail artwork, please access the
ABRM tool at: https://www.usps.com/business/reply-mail-solutions.htm.
The Automated Business Reply Mail® (ABRM) application provides a fast,
flexible, and simple way to create approved USPS camera-ready artwork online.
For assistance with mailpiece design questions, review of your mailpieces,
or assistance with the ABRM tool, please contact a Mailpiece Design Analyst
by calling the MDA Support Center at 855-593-6093 or sending an email to
firstname.lastname@example.org. The MDA Support Center hours
of operation are Monday through Friday, between 7:00 am and 5:00 pm CST.