Introduction
Business Reply Mail (BRM) allows a mailer to distribute
preprinted First-Class Mail reply pieces to customers. The
mailer, not
the customer, pays the return postage. The mailer does not
prepay postage on BRM pieces. The Postal Service collects postage
only on pieces that the customers actually send back to the
mailer. This allows mailers to save postage costs on large
volumes of distributed reply pieces when a response is not
assured.
BRM is appropriate when your customer needs a little
extra inducement to reply - in
other words, the response or its timing is not certain. This type of reply mail
is frequently used by direct marketers seeking to encourage orders, researchers
needing survey responses, or magazine publishers soliciting subscriptions.
The extra inducement is provided by the fact that
your customer does not pay the return postage, does not have
to supply a postcard or envelope, and does
not need to put an address on the mailpiece.
Business Reply Mail is subject to strict standards for format,
markings, and addressing. The templates provided at this web
site will allow you to produce BRM that meet all the Postal
Service's standards. For a complete description of BRM format
elements, see Quick Service Guide 507a - Business Reply Mail PDF or HTML.
These letter-size and card-size templates are for use by graphics
designers using Adobe Illustrator® or Macromedia
Freehand®.
Adobe Illustrator® templates are available for both Macintosh
and Microsoft Windows. Micromedia Freehand® templates are available
for Macintosh only. Download a template, add your permit number,
delivery address, and barcode to create a BRM mailpiece in
minutes. View-only files are available for use with Acrobat
Reader. |