Customer Support Ruling

Advertising on Detached Address Labels
Updated October 1996

PS-049 (602.4.2)

This Customer Support Ruling discusses the placement of advertising on detached address labels.

Domestic Mail Manual (DMM) 602.4, does not prohibit the placement of advertising on the reverse side of detached address labels mailed with Periodicals or Standard Mail matter.

It is permissible to print advertising matter on the reverse side of detached address labels prepared for use under the provisions of the above sections.  Postage is calculated on the combined weight of the address label and the matter with which it is to be delivered.  The advertising rate would apply to any advertisement appearing on the reverse side of an address label mailed with a Periodicals publication.

(Signed)
Anita J. Bizzotto
Manager
Mailing Standards
United States Postal Service
Washington DC 20260-3436