Pricing & Classification DMM Advisory
November 17, 2015
Promotions for First-Class Mail and Standard Mail for Calendar Year 2016
Today the Postal Service filed with the Postal Regulatory Commission (PRC) seeking approval for five promotions to be held during the 2016 calendar year. The 2016 Promotions are continuations of the calendar year 2015 technology promotions (Advanced and Emerging Technology, Color Transpromo, and Mail Drives Mobile Engagement) and the Earned Value Reply Mail promotion. The promotional program will undergo certain updates – promotion titles will be revised, this year’s continuation of the 2015 Advanced and Emerging Technology Promotion will offer an A/B Testing option, and the print technology category of the 2015 Advanced and Emerging Technology Promotion will be presented in 2016 as a stand-alone promotion for Standard Mail.
In this filing, available on the PRC website at http://www.prc.gov/docs/93/93776/Notice%20and%20Attachments.pdf, we provide a detailed description of the eligibility conditions for the promotional programs and the revised mailing standards to implement them, as well as listing the types of mailpieces eligible for each promotion.
The first of these promotions is scheduled to take effect on March 1, 2016.