3 Business Addressing Standards

3 Business Addressing Standards

31 General

311 Joint Industry and Postal Service Standardization Efforts

312 Unique Addressing Issues

313 Business Address Standardization Factors

313.1 Costly Inefficiencies in the Merge/Purge Process

313.2 Costly Poor Address Hygiene

313.3 Costly Missed Opportunities for Barcoding Discounts

313.4 Costly Non–Deliverability

314 Purpose of Standardization

32 Scope of Standardization

321 Benefits

322 Business–to–Business List Maintenance

323 Business–to–Business List Correction

324 Business–to–Business List Updates

325 Business–to–Business Address Output

326 Business–to–Business Deliverability

327 Mailstop Code

33 Defining Business–to–Business Data Elements

34 Line Removal Guidelines

341 Sample Business Address Format

342 Primary Considerations

343 Address Line Removal

343.1 Lines Required for Postal Service Distribution

343.2 Required Lines for Certain Postal Service Programs

343.3 Optional Lines

35 Address Data Element Compression Guidelines

351 Removal and Deletion Restrictions

352 Abbreviations

353 Right–to–Left Evaluation

354 Special Characters

355 Remove Certain Words

356 Wrapping

357 Business/Firm Name Compression

358 Standard State Name Abbreviations

359 Other Considerations

359.1 Short–Ending Substitution

359.2 Last Word Abbreviations

359.3 Vowel Removal