You've gone through a lot of time and expense to create a mailpiece that is attractive and effective. Now you need to make sure that it gets to your customer. Believe it or not: over 45 million Americans move every year. How many of those people are your customers or members?
The Postal Service processes your mail on machines that read address information and translate it into a barcode. When a machine misreads an address, that mailpiece may get mis-sorted or delayed. This section will guide you through some smart choices for getting your mail addressed and getting it delivered right the first time.
There are two steps:
- Get an address list.
- Check the addresses to make sure they are accurate and apply them to your mailpieces.