Business Reply Mail

Introduction

Business Reply Mail (BRM) allows a mailer to distribute preprinted First-Class Mail and Priority Mail reply pieces to customers. The mailer, not the customer, pays the return postage. The mailer does not prepay postage on BRM postcards, letters, self-mailers, flats, parcels, optical CDs, or label pieces. The Postal Service collects the applicable postage, plus a per-piece fee, only on pieces that customers actually send back to the mailer. This allows mailers to save postage costs on large volumes of distributed reply pieces when a response is not assured.

BRM is appropriate when your customer needs a little extra inducement to reply - in other words, the response or its timing is not certain. This type of reply mail is frequently used by direct marketers seeking to encourage orders, researchers needing survey responses, or magazine publishers soliciting subscriptions.

The extra inducement is provided by the fact that your customer does not pay the return postage, does not have to supply a postcard or envelope, and does not need to put an address on the mailpiece.

BRM is subject to strict standards for format, markings, and addressing. The templates provided at this web site will allow you to produce BRM pieces that meet all Postal Service's standards. For a complete description of BRM format elements, see Quick Service Guide 505 - Business Reply Mail PDF or HTML.

The standards for BRM requirements can be found in the Domestic Mail Manual (DMM) section 505.1.0.

To create your own domestic Reply Mail artwork, please access the ABRM tool at: https://gateway.usps.com.

The Automated Business Reply Mail® (ABRM) application provides a fast, flexible, and simple way to create approved USPS camera-ready artwork online.

For assistance with mailpiece design questions, review of your mailpieces, or assistance with the ABRM tool, please contact a Mailpiece Design Analyst by calling the MDA Support Center at 855-593-6093 or sending an email to mda@usps.gov. The MDA Support Center hours of operation are Monday through Friday, between 8:00 AM and 5:00 PM CST.

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