Publication 417, Nonprofit USPS Marketing Mail Eligibility: Nonprofit and Other Qualified Organizations > Appendix A > A-3 Case Study 3: Mailpiece Containing SweepstakesEntry Information > A-3.2 Analysis
As described, the mailpiece does not contain any products. Therefore the product rules do not apply. The mailpiece does not contain any advertisements, either. The request for donations and the sweepstakes entry information are not considered advertisements for products and services because no purchase is required. While the mailpiece does not meet the “content requirements for a periodical publication” (that is, the mailpiece does not contain sufficient nonadvertising material, a title, or an identification statement), that does not matter because there are no advertisements in the publication.